Traffic Quality Measurement
Posted by AsiaWebpro in 
Learn how to measure the quality of the traffic sources for your website. Traffic is often expensive and in many cases very ineffective. By identifying the effective traffic sources you will start improving your websites economical effiency.
Qualified traffic
Traffic is not just traffic – it determines your performance. By attract the right users for your website you will pay less for a new customer and hereby optimize your online business.
We can help you attract the right users into your website.
Users go online for a purpose
When users visit your website they have a clear goal and they expect it to be met. At least they hope for it to be met.
The behaviour of users is quite unambiguous. They are seeking for a solution and they are often using search engines to find what they are looking for. Users are usually looking for the same things that you have stated in your online strategy and scope of your website.
The challenges are obvious – will they find your website and if they find you what are the cost of being found?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are extremely popular due to a reason – they deliver traffic to your website. The challenge is to have the right traffic and this can be optimized as well.
Example:
Over a fifteen-week online advertising campaign for BestBuy.com, the Atlas Institute determined that optimizing based on Cost per Revenue can produce better results than optimizing solely on Cost per Sale.
Cost effective traffic and lead generation
Since it is all about having the best performance on a wide range of parameters it is clear that the complete value chain has to be optimized in order to decrease the cost of attracting, converting and retain a customer.
We can help you analyse the most cost efficient way of driving your online business. We are experts in making activities cost effective.
We can even make help you make an online media plan in order to have a complete overview of your performance. This can be done in real time.
How to make your traffic qualified?
For further information on how you get qualified traffic please contact us for at meeting on how reduce your online cost.
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Increase the visibility of your Facebook Page
In recent years, Social Media, where Facebook is the biggest, exploded – all available on Facebook.
A few years ago “created” the term “Appears you are not on Google, you will not.” I dare say that if only a year or so, we will correct this sentence – “Appears you can not Google and Facebook are not you.”
Companies today are successful on Facebook know that you have to invest time and resources in social media.
It is not enough to start a Facebook page and believe that customers will flood. If one analyzes the companies that have managed to Facebook, one can see three common factors:
- They are constantly active, posts and comments on their fans posts.
- They note their fans.
- They offer their fans something they can not get anywhere else.
There are obviously several factors that affect one’s potential success on Facebook. But more on these in future blog articles.
Something that many companies, however, forgetting is its visibility. And if you can not be seen – how can one’s customers where to find one? Just as you need to adjust their website to search engines you need to also adjust its presence on Facebook by search engines.
In this blog article, I give four simple tips on how to increase the visibility of their Facebook page.
First, Register your username / pagename
We know that search engines check the web address (URL) when they analyze a Web page and the same thing for Facebook. Which side do you rank the best?
https://www.facebook.com/pages/AsiaWebprocom/170951592953389
http://www.facebook.com/AsiaWebpro
And what a URL looks most professional look?
To get a shorter URL to Facebook will not only benefit the search results. It is also much more easy to market.
How do I register their user name / page name on Facebook, then?
Visit http://www.facebook.com/username/, choose which side you want to register the username, select the page name (remember that page name should be your company name or include some important keywords ) and click on Check Availability.
Is the page name available, you can now register this.
Note. To register a page name, you must be sidadministratör and your side must have at least 25 fans.
Second, Publish links from your website to your Facebook page.
When people talk about search engine optimization is usually a bit simple to say that every link that points to a Web page is a voice on the website. How simplifying this expression is, it is true. As well as the need to link to their website you need to also link to his Facebook page.
Make sure you have links on your website that points to your Facebook page.
Anchor text of these links may consist of texts such as “Join us on Facebook” and so on. But we recommend that with their company name in the anchor text. A good anchor text may be ” Asia Webpro on facebook “- if you now want your Facebook page to be visible when searching for Asia Webpro
These links, we recommend that you put on the website’s homepage but it is also beneficial if you apply these links, for example, s contact page or other relevant sub-pages.
Third, Edit your information
Facebook offers several different fields that you can use to disseminate information about your company including start dates, contact details, description and many more. Do you have information for all these fields, it is obviously good.
Otherwise, you are advised to focus on the fields if, Description, Address, Email, Phone and Website.
About:
The text in this field comes under “if the activity” under your profile picture and menu on your Facebook page. The text in this field should be informative, include your company name or an important keyword and it should preferably not be longer than 80 characters. Is your text over 80 characters there is the risk that Facebook cuts off the end and instead shows a dull “read more link” to your visitors.
Description:
In your description text, you should also include your company name or an important keywords to increase your visibility in search engines. Your description text will also be the text that appears in the SERP (search results page) as a description text of about 150-160 characters are preferred.
Address, Email, Phone and Website:This field has no further major impact on your position in search engines but they are obviously still very important to fill as you want your customers well find you also should know how they come in contact with you .
All these settings are you doing in the tab General information in your settings for your Facebook page.
Fourth, Create content that your fans like and want to share
The last point and probably the most important if you want to succeed on Facebook. Many companies make the mistake of informing their fans about what they want to communicate. I usually advise our clients to turn the roast – information about what your fans want information about. One of the major benefits of Facebook is the communication that you may have with your fans. Take advantage of the communication, integrate your customers in your business and let those influence your content. Your customers are the most important people in your company – let them know it!
Find out what your fans want to read about and use of your Facebook Insights * to see what content is most appreciated by your fans. Then customize your content for this information and you will get more comments, more like markings, more divisions and more fans.
We have known since before the link and activity in social media affect search results. The more people like you and share your content – the higher the visibility you will get in search engines.
There were some hints on how you can customize your presence on Facebook for the search engines and thereby have greater visibility. Am I missing something? Is there anything special you made that affected your performance positively?Please share with you in the comments section below.
Facebook Insights is Facebook’s own statistics tool for Facebook Pages.
Effective search engine marketing
Search Engine Optimization & Sponsored Links
Asia Webpro, working with search engine optimization (SEO, Search Engine Optimization) and sponsored links. Through search engine marketing, we help companies that want to get new customers via the Internet. Asia Webpro is one of the foremost companies in the search engine optimization, where we work with companies in various industries.
Effective search engine marketing
Search Marketing is about to drive relevant traffic to our clients’ websites, traffic that leads to business. Most Internet users use a search engine to find the product or service they seek, through our products for search engine optimization and sponsored links, we ensure that our customers are represented in which these searches are.
Search engine optimization (SEO) in practice
It can be quite difficult to understand the word SEO and what it means. In fact, it is very logical, it’s about convincing the search engines know that it is precisely your webpage is best and offers the most relevant content, which you must appear at the top of search results.
What do you do when working with search engine optimization?
When working with search engine optimization, it is usually three main areas that you work with:
- Web page text content
- Site structure
- Offpage optimization
- Correct development of these fields = successful search engine optimization.
Learn more about our main products Search optimization and Sponsored Links .
SEO Facts And Common Beliefs
Search engine optimization doesn’t necessarily involve any special skill. All it need is market knowledge and little common sense. As common sense is the most uncommon thing, many people keep on speculating about search engines without even knowing the actual work of search engines. There isn’t any rule for getting visibility in any search engine. It all depends on how you manage to use all the seo tools for better results. Here are few points which can help you know little more about the search engines.
Algorithm
Many believe that every search engine functions according to their own algorithm which is often true. Search engine algorithm changes and varies. Many SEOs work painstakingly to decipher the tactics of the search engines. You might find numerous books and programs which emphasize on cracking the algorithm of each engine. But this isn’t an easy task at all as these methods will change intermittently and as soon as it changes your site might fall. It’s a never ending process. It is quite time consuming and expensive also.
Keyword with good copy
Clients often believe that the content for search engines is different from that for visitors, which is a myth. A good copy should be useful for the visitors as well as search engines. Good content should not only look good but also utilize keywords. You need to have skill while writing a web copy. It’s better to get professional writers than just SEOs for a good copy.
Flash and Animation
People believe in making catchy and appealing websites for which they put heavy graphics and Flash animation. These adornments don’t help them in getting good search results because search engines can’t read Flash pages. There search engines find it difficult to decipher the information about the website. Content is the only thing which helps search engines to know about the website. Hence it is essential to have a balance between the content and the graphics. The ultimate aim of any website is to sell the products or services. But when you have many graphic without valuable content then it might only attract the visitor without making them your potential customers.
Actual site optimization
It is common that people create several sites to optimize there one site. This is seen in websites with either no content or bogus content. These website owners rely more on link popularity than content. If you want to popularize your site then relevant content can help you a lot, you even don’t need to create several sites. For better optimization you can should put pertinent information in your website along with the keywords.
What is Organic SEO?
Search Engine Optimization (SEO), provides useful services to websites. SEO optimizes the content and build link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. Seo services help to find relevant directories where the site can be submitted for better linking.
Seo can be called a marketing service where the search engines help you to popularize your site among your potential visitors. Seo involves a wide range of strategies and techniques. Following are few seo techniques which are widely used to utilize seo the most.
Design
Web designing is the first step in optimizing your website. If your website is well designed using required applets then it will be easily noticeable. But here also lies few difficulties which might hinder your site from getting into a search engine. If you use framed websites then search engines will not index your site and if you have your content in flash then also search engines won’t be able to read flash text. Hence while designing you need to consider several points, then only your designing can help you get better visibility.
Keywords
Keywords play a vital role in search engine optimization. Right keywords can make you more visible and help you reach your target visitors. To get listed in a search engine you need to have several pertinent keywords. If you will have wrong keywords then search engines might not list you.
Title Tag
It is widely said that for websites ‘content is the king’. If you want to get better search engine results then you need to put more thought on your website content. Your content can have all the pertinent keywords and it makes your reader read your website. As your visitors read your content, search engines too go through your website to find right keywords for enlisting your website.
Meta Tag
Meta tags are created to give search engines the important information about your website. Though Meta tags help a lot in optimization as it help search engines to determine the information. Meta tags should involve important keywords but many people spam the search engines with Meta tags which are gorged with keywords.
Alt Tags
Not only text or content helps you get better search ranking but your images also help you get better listing. Alt tags are the words or keywords which you can include in your images. When your visitors will place there mouse on the image the keywords will be displayed. This also helps search engines to list your website.